ZRII TM - In Bill Farley’s Own Words
Zrii Juice
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“I didn’t know anything about
Network Marketing until several years ago. And as I learned and
studied about network marketing, I became very impressed with what I’ll call the
‘business model’. I mean- I am a businessman and have done this for 30 years
and studied various business models and this is an incredible formula for
success for so many people. You don’t have to have a lot of capital. But if
you have ambition and you’re willing to work hard, you can make a personal
success financially.
So, one of the things that attracted me was the business model itself. But
for me, I didn’t just want to be in network marketing. I wanted to be involved
in a product that I really believed in. That I thought would have a serious
health benefit. And yet would be very easy to take…and easy to explain. So, I
thought about what would that be and I was inspired to look into liquid
nutritionals. And then that took me to the root of visiting with the Chopra
Center for Wellbeing with Dr. Deepak Chopra and Dr. David Simon. And them
helping me along with some other doctors that I knew who were experts in
Ayurveda and putting together this formulation which tastes great. But the most
important thing is that it really has a serious health benefit. All this kind
of came together and then I was looking for the right management team…and the
right compensation plan…and the right packaging and how to this all in
first-class, world-class style.
And I must say, my own feeling about this is that the stars have aligned
here. And here we are and it’s called ZRII.
One of the most important things to me in creating Zrii as a company, was to
find a group of individuals that shared my value system. That would be honest,
trustworthy, ambitious, hardworking, knew the network marketing industry and
believed in health and nutrition and would believe in this product also.
And, so, I came to Salt Lake City because in my opinion that’s the Mecca of
network marketing. And I spent hours and days interviewing various
individuals. And I guess the good news is I found a lot of individuals that I
thought were very capable. But what’s happened is I’ve selected six individuals
as co-founders of this company that I think are just outstanding. I mean they
are outstanding as individuals that I thought were very, very capable and they
are truly committed. They know this industry and they are truly committed to
our distributor group. And they are truly committed to making this a world
class company. As we say, a “billion dollar brand.”
I had real concerns we could build this incredible vehicle, have a great
product, have the Chopra Center for Wellbeing with Dr. Deepak Chopra and Dr.
David Simon endorsement and have me behind it. And so, forth..put together and
incredible management team. But as they said in that movie the Field of Dreams,
build it and they will come. But would they come? Because I know from my
experience in network marketing that the most important ingredient is that
field, the strength of the field…the field leadership. And so, that was a real
question. Now as we’ve introduced the product and the background to the company
to various people in the industry, it’s been unbelievable! The kind of response
that we have received and the kind of senior, qualified, capable people who have
elected to leave what is in many cases some really terrific incomes. And just
say OK, this opportunity is so big and so bold, we want to get in and we want to
really grow with this company. We believe in the product, the company, the
values of the company. It’s amazing. It’s really, really gratifying and I
couldn’t be more pleased.
I’m here at Zrii to hit a Home Run. I’m here to hit a Home Run for me, for
the management team, for EVERYBODY associated with Zrii. I want us to be a
values-based company. I want us to be a leader in the industry. I want people
to look down the road at us and say. “Wow, these people really did it well.
They have a great sensitivity to the field and the field leadership. They really
are doing it well.” And so, defining it as a Home Run, I guess you could say
we’re going to become a billion dollar business and brand faster than anyone
else has done this but those are just the numbers. But I think it’s looking at
each individual one by one, valuing those individuals and their contributions
and mentoring and assisting them along the way to enrich their lives, the lives
of their family and all their relationships.
It’s something I all want us to be very proud of not just selling the Zrii
product..but of the company and of the brand and what it stands for and its
value system.
You know, there’s a book that was written years ago by Shirley McClain called
‘Out on a Limb’. And most people are uncomfortable being ‘Out on a Limb’ They
really want an umbrella over their head or have security which is fine. But if
you really want to have major success financially then you’ve gotta just be
willing to take some risks other people don’t take. They’ve gotta be measured
risks. You have to study what you’re doing. And you just don’t go willy nilly
into something. But often the difference between what is considered to be a
very successful person and a less successful person is just some point in their
career, they were willing to do something extraordinary..they were willing to do
something out of the ordinary. And willing to put down the umbrella, if you
will, and walk without it. Or go out on that limb and just take some risk. And
in my own career when I was analyzing who was successful and who really wasn’t,
I saw some really bright, capable people who had sort of pigeonholed themselves
partly because they would just not take that risk.
A lot of the people who will become successful at Zrii don’t necessarily
come from a corporate background. I mean you could be at home as a homemaker..a
schoolteacher. You don’t have to be an MD and a PhD, etc. So, you can come
from all walks of life but one of the things we’ve done at Zrii for people is
we’ve taken a lot of the risk out of their decision. You’ve got a very solid
company with no debt that’s extremely well financed. You’ve got a great
product. You’ve got an incredible endorsement from the Chopra Center. I’d like
to think you’ve got myself as a fella who has been around and had ups and downs
and has gone through turmoil and been through triumph and disaster. And as
Rudyard Kipling said “treat those two imposters just the same.” And so, I think
there’s a little bit of wisdom there. And I think I’ve chosen extremely well in
terms of the co-founders of the company. I think that we’ve taken some risk out
by bringing in the kind of quality structure that we have. They really don’t
need capital. They don’t have to risk their capital..very little of it.
Right? You can get into this business with a couple of hundred dollar
investment. And we know people that have come in with a couple hundred dollar
investment and made thousands and thousands and thousands of dollars.
When you take risk, you look at reward and risk ratio..it’s called. And if
you look at what the risk is here it’s relatively minimal. It involves your
time and your effort and putting all that into place. And the reward can be a
little bit of income each month $500, $1000 extra which to a lot of people is an
enormous amount. Or you might develop into some really major incomes…$5, 10,
20, $50 thousand dollars a month! A hundred thousand dollars a month.
I mean the limit is only what you place on yourself. So, I think we’ve
taken a lot of the risk out and the reward can be just enormous.”
Chopra Center for Wellbeing with Dr. Deepak Chopra and Dr. David Simon and
their Prespective on ZRII and Ayurveda
Dr. David Simon is a board certified neurologist and a true pioneer in the
medical field. His personal mission is to facilitate the integration of
complementary and conventional medicine in the 21st century. Since
the 1980’s Dr. Simon has become one of the nation’s foremost authorities on
effective and appropriate use of wholistic healthcare practices, specifically
Ayurveda, the 5000 year old healing tradition of India. As CEO and Medical
Director of the Chopra Center for Wellbeing at La Costa Resort and Spa, Dr.
Simon is dedicated to catalyzing the evolution of the prevailing healthcare
system into a healing system that encompasses the emotional, physical and
spiritual health of the individual.
Dr. Simon began his influential career in private practice in neurology with
roles as Chief of Staff and Medical Director of the Neurological Rehabilitation
Center and clinical neurophysiology laboratory at Sharp Cabrio Hospital, an
affiliate of the Sharp Healthcare System, the largest in Southern California.
He is an assistant Clinical Professor in the Department of Neurosciences at the
University of California and supervises medical students rotating through the
Chopra Center for Wellbeing with Dr. Deepak Chopra and Dr. David Simon on a weekly basis.
Dr. Simon’s prolific program development and writing and research are
changing the landscape of healthcare for professionals and consumers alike. In
his role as Medical Director of the Chopra Center, Dr. Simon continues to
research and develop clinical programs in mind-body medicine. Dr. Simon is the
driving force behind the Center’s development, training and implementation of
Perfect Health, Journey into Healing, Primordial Sound Meditation, Seduction of
Spirit and Seven Spiritual Laws of Yoga, the flagship programs of the Chopra
Center.
Dr. Simon is also author of the popular wellness books, The Chopra Center
Herbal Guide and The Seven Spiritual Laws of Yoga which explore the scientific
basis of herbal medicine and yoga, respectively, presenting a practical,
balanced role to a holistic approach to wellness in modern healthcare.
Dr. Simon’s other works include The Ten Commitments, Translating Good
Intentions into Great Choices, Vital Energy-The Seven Keys to Invigorate Body,
Mind and Soul, Return to Wholeness: Embracing Body, Mind and Spirit in the Face
of Cancer, The Wisdom Healing, A Simple Celebration and Grow Younger, Live
Longer- Ten Steps to Reverse Aging, co-authored with Dr. Deepak Chopra.
Dr. David Simon is cofounder, CEO and Medical Director of The Chopra Center
for Wellbeing in Carlsbad, California. He is also a key member of the
formulation team for Zrii, the Original Amalaki.
“I’m one of those people that knew I wanted to be a doctor when I was a
little kid. Because in my tradition of origin, it was determined that a fetus
became a human being when it graduated from medical school. I majored in
anthropology because I was interested in a very wholistic view of health and of
life and I got to understand through that training that disease was something
that often arose when there wasn’t balance in that person’s system. That health
was more than just the absence of a disease but it was really an integration
between body, mind, spirit the individual and their environment.
When I was trying to think about what I was going to do in medical school, I
was attracted to neurology because it was this interesting way to combine the
physical aspect of the nervous system with the psychological aspect of the
mind. And all along this way, I continued to look at this relationship between
mind and body. So, once I completed my neurology training, I went into a
traditional neurology practice but continued to integrate mind-body medical
principles into my life.
Before starting medical school, I became a yoga and meditation teacher
because I thought those were important aspects of healing. I started my study
of Ayurveda in the early 80’s. And continued that really up until the present
time. So, about 15, 16 years ago I founded the Chopra Center for Wellbeing with
Dr. Chopra. And we’ve really been demonstrating to the world how this
integration of eastern and western medicine gives people the best opportunities
for healing and transformation in their lives.
In many ways, I see the Chopra Center as a mind-body-spirit intensive care
unit that provides a safe, loving nurturing environment for people to look at
what’s happening in their lives that’s not serving them. How do they take steps
to eliminate that and then they start bringing in nourishment that’s going to
create a transformational and healing effect on people’s systems.
So really for these past 15 plus years we’ve been exploring this relationship
between body, mind and spirit and introducing any tool and any intervention that
we see that there is scientific evidence to support that can trigger that
healing response. So, at the Chopra Center for Wellbeing with Dr. Deepak
Chopra and Dr. David Simon people usually come for days or
weeks at a time, facing a variety of challenges. It could be purely an
emotional challenge such as going through a transition in their lives such as a
divorce or losing a job. It could be a purely physical challenge such as
learning that they have been diagnosed with cancer. Or it could be in this
realm of mind-body dysfunction. There are so many illnesses these days that
western medicine doesn’t really know what to do for – things like Irritable
Bowel Syndrome or Chronic Pain or low levels of depression. And it’s been our
experience that when you look at it from this wholistic perspective, that
powerful healing can occur.
And so The Chopra Center provides that environment for that context for
people to learn the tools they need to awaken their internal healing response
and commit to the choices that are going to bring about greater wellbeing.
I’ve been studying wholistic approaches to medicine for really well over 30
years now. And when I first learned about Ayurveda, it struck a deep chord in
me because it was an inherently rational system of healing. There are a couple
of basic principles of Ayurveda. The word itself means ‘Life Science’. Ayur
means life in Sanskrit Veda means wisdom in Sanskrit. So, Ayurveda is really
the operational manual for the human experience. And one of its core principles
is that our choices become our biology. Someone once said biography becomes
biology. And that’s really a core Ayurvedic principle that the choices that we
make get metabolized into the actual physiology, the cellular tissues, organs of
our system. And so, if we’re conscious of the choices that we’re making, that
we make more nourishing and less toxic choices, we can generate a healthier mind
and a healthier body.
It’s roots are 5000 years into the past – probably even before that time.
Ever since there was an oral tradition before there was a written tradition. I
think what we’ve done a The Chopra Center is modernize this information, brought
it within the framework of scientific thought and show that these ancient
principles are as relevant today as they have been for thousands of years.
Ayurveda is really about teaching people how they can be healthy rather than
having an all-knowing medical deity bestowing health upon them. I think one of
the challenges of all forms of medicine, be it traditional, conventional, what
is often called allopathic medicine – but also true from traditional
chiropractic to traditional Chinese medicine is there is a tendency for the
patient to be passive. And for the doctor to apply his tools to the patient in
the hope that it’s going to treat them. The difference between Ayurveda and
these other technologies is that Ayurveda believes that the most powerful
healing source on earth is the human being. That we have this internal pharmacy
and that if we teach people how they can make better choices, on all the levels
of their being, better nutritional choices, better exercise choices, better
sleeping choices, better job choices, better relationship choices, that that
translates into a shift in their internal pharmacy that supports health and
healing.
You want to nourish something you go to the roots. Now if you have an apple
tree or an orange tree that’s not producing good fruit, you’re not going to
inject some kind of medicine or fertilizer into every fruit. You’re gonna water
the roots. And so, within that context, Ayurveda has identified a few of these
deeply nourishing substances known as Rasiana and of all of those Rasianes,
Ayurveda has considered Amalaki to be the most important one. So, the
traditional use of Amalaki is really of this deep, rejuvenating source and also
as a protector from illness.
What’s so interesting as I’ve been following Ayurveda from a scientific
perspective for so long is that there is an increasing body of scientific
literature to support that unlike many botanicals, Amalaki has widespread
measurable benefits that enhance physiology. Without going into too much
details, according to Ayurveda, the human being is woven from seven tissue
layers. And the fundamental tissue layer is called Rasa. It’s almost like the
sap. So, if you look at a plant, there’s a sap that nourishes the leaves and the
twigs and the fruits and the flowers. And in the same way, according to
Ayurveda there’s this Rasa like a plasma that flows through the physiology. A
Rasiana is something that nourishes the Rasa, meaning it provides nourishment to
the deepest layer of the physiology with the idea that, if you can nourish the
deepest layer, then that will nourish all the other tissue layers of the body.
So, there are nutritional Rasianes. There are behavioral Rasianes. Anything
that we do that enhances our well-being on some level can be said to be a
Rasiana.
One of the things that I love about Ayurveda is that it’s continuously
evolving. Even in the original texts it will tell us that what we say today
will not be completely true down the road. And so, Ayurvedic physicians are
inherently flexible, looking to what works now. And I think that because we’ve
been a fan of Amalaki for so many years, really since the beginning of The
Chopra Center, we’ve been excited about the possibility that we can provide this
nourishing nutritive substance to people in a form that’s much more easily taken
than the traditional forms that it’s been given in.
So, when Bill Farley presented this idea to us of creating a very high
quality formulation that allowed more people to have access to this rejuvenative
fruit, we thought it was an idea worth considering.
One thing we really like about it at The Chopra Center is that it’s modern
that it’s formulated to very high standards, that it’s concentrated. It’s
easily digestible in the form that it’s provided. And so, you can have
something that’s great but if nobody’s willing to take it, it’s not gonna have
that effect. And I think one of the things we like about Zrii is that it’s in
this very easily consumed form. And then as a result of this team that Zrii has
put together with clinicians, Ayurvedic Masters, biochemists, I think we’ve
created a formulation of some of the more supportive herbs that provide Zrii
with a very well-rounded, synergistic effect on the physiology.
So, we think that the actual form of the Amalaki is very useful in Zrii. We
like the fact that the quality standards are extremely high. And we like the
fact that it’s blended in such a way that actually enhances the scientifically
proven potency of the product.
One of the principles of Ayurveda is that food’s nutrition is predicted by
its taste. So, according to Ayurveda there are six primary tastes that we are
capable of ingesting: sweet, sour, salty, pungent, bitter and astringent. And
each of those tastes represent a certain nutritional category. And according to
Ayurveda, when we have all six tastes in our diet every day, we will be not only
satisfied after each meal but we’ll also have the nutritional values that those
tastes represent. Another thing is that, as anybody who has ever given a party
knows, inviting the right guests can make a difference between making a party
that is terrific or a party that doesn’t go that well.
And so, traditionally Ayurveda looks at these botanicals as having
personalities. And so, if you’re going to mix them together you’re going to
want to make sure they’re going to get along well together. And I think that
the work that’s been done by this formulation team has really invited the right
people to this party. And in this case, the right plants to this party so that
the net outcome is greater than the sum of its parts.
There’s this commitment to excellence in the product in that we’ve been
offering a variety of herbal products and formulations through The Chopra Center
for many years. And we know how difficult it is to ensure the highest possible
quality. That when we are repeatedly formulating we’re finding out that the
herbs that we thought were going in there don’t meet the standards that we’re
asking for. So, I think that the commitment to high quality, the testing and
the re-testing of the formulation so that it makes sense from an Ayurvedic
perspective, it makes sense from a scientific perspective and it’s very
palatable.
You know I think that one of the things The Chopra Center is attracted to is
that, although there is a tremendous regard for the product, there’s also a
commitment to using the product as one tool to enhancing lifestyle. And I think
that’s really where The Chopra Center’s expertise is. It’s not only what you
take but it’s also what you do. And my hope is that the Zrii organization will
continue to support people in making better choices. Learning how to manage
their stress better. Learning how to eat in a healthier way. Learning how to
engage in healthy lifestyle. Learning how to communicate more effectively with
the people that they care about.
Which all together will create happier, healthier, more successful people.
You know, sometimes the world seem so complicated and out of our control that
people feel helpless. And don’t think that there is anything that they can do
on a very personal level to make a difference. But at The Chopra Center, we
believe that every one of us has opportunities to make choices that are better
for us and effect our personal health and the health of the planet. So, the
things that we recommend are: being conscious about what we put into our
bodies. You can almost divide the world into things which are nourishing and
those things that are toxic. And so, by reducing the level of toxicity and
increasing the level of nourishment, we’re doing our part. We can take time to
manage our own stress by spending a few minutes in silence every day in some
type of meditation or contemplation. We can exercise on a daily basis so that
the body is able to release the accumulated toxicity. We can choose to eat
organically and in a more healthy manner. So that individual choices that we
make, we can make our contribution to the betterment of this planet.
And I think that Zrii can be a symbol of that commitment to trust in the
wisdom of nature and to use that as a catalyst for looking at our lives and
saying what else can we do to really improve the quality of our lives. Be less
exploitative of the planet and return to that state of natural balance.
Zrii brought together really three terrific experts. One is Dr. Sumas who is
a qualified Ayurvedic physician and has deep experience from looking at the
world from the classic Ayurvedic model. There’s Dr. Tom Yurema who I have
actually known for probably 20 years when Tom was an emergency room physician
who has been integrating the best of western and eastern medicine now for many
years. And there’s Dr. Yahu, a biochemist, a PhD who really understands in a
very specific way, the absorption, uptake metabolism of these products. So,
take this team together with my input from a clinical perspective and I think
you have the traditional Ayurvedic perspective, you have the medical doctor,
scientific perspective. You have the biochemical understanding.
And the net outcome is a product that we think will stand the test of time.”
Zrii Business Opportunity
ZRII BILL FARLEY
The Chopra Center is a registered trademark of the Chopra Center for Wellbeing.
ZRII and The Original
Amalaki
are registered trademarks
of Zrii LLC.